Expertise: what clients come for
Concept development
Startups. Innovators. Many clients come to me with a sketchy business idea. I help them develop it into fully detailed, usable, targeted application. For the client this is by far the most effective use of my time. And for me, the most gratifying. I become part of the project very early on and often stay through the full development cycle.
GUI & Visual Design
First time clients! Most of them come me when they are ready to a launch. In panic. Looking for a quick fix face-lift. To make their product visually match up to its value proposition.
What do I do? Focus on: improving the order and clarity of information presentation, branding and visual appeal. Through better white space, color scheme, typography, images and graphic elements. Develop a style guide.
Prototype
All innovative teams face this challenge early in their development cycle. How to convince angels, VCs and prospective customers? How does marketing and sales validate user interactions? How does technology team validate complexity of the design proposition? A real build is not practical— it is too expensive to build and would take up too much time. Catch22! In comes the prototype. An effective simulation of screens and interactions built purely to test/demonstrate ideas. I help clients build such prototypes.
