Run by a young inspired team, Chatimity had already reached the magic 1 million user base when they came to me for a complete re-vamp. I worked with Tarkeshwar, Aravind, Sajith and Mayank over a six month retainer to boost the app to its current avatar. I had a great time working with them and thanks to the team, we were able to launch a sleek product. Available on google play store.
This was a big one by PFT — transitioning STAR TV’s content management to the cloud. The PFT team successfully deployed the world’s first integrated, multi-platform content operation infrastructure specifically meant for broadcasters, a file-based solution built on their award-winning CLEAR™ technology platform.
I helped Prime Focus conceptualise a browser based application. We started from scratch as we had no equivalent product to evaluate or pitch ourselves against.
Encouraged by the early acceptance of the first phase, we soon developed a hugely popular iPad version with a smarter UI that further simplified day to day work. Currently 100+ users within Star TV use this app to manage their entire production workflow.
The Star Sports team needed a tool to quickly mash-up live streams to create short story snippets that get pushed to their web portal. This had an accompanying video player with advanced features like overlaid milestones and commentary, specifically required for sports. We developed separate versions for the browser and the iPad.
Yet another local search — when Birla called me in I was skeptical. And now, I use it almost everyday! Intelligent search and exhaustive local information along with Ramu's minimal branding and design helped us bring out the simplicity that we had set as a target right in the beginning. View asklaila.com
I worked closely with Ramki and Ganesh, to develop the concept behind this pathbreaking tool. In those days PFT was a small team of 10 in a garage! CLEAR™ is now an established cloud based service for the media and entertainment industry to manage their entire lifecycle of content from production to distribution.
I started Bardo in 1998 and have led many projects as a UX & Usability design consultant with Sutherland, Celstream, Prime Focus, Tutorvista, Amazon, Tejas Networks, Exilant, Netkraft etc.
Before Bardo, I co-founded Icarus Design in 1993 with my good friend George Mathews, working as principal partner and product designer for 5 years. Icarus is now one of the leading branding/industrial design studios in India.I completed my post graduation in product design from National Institute of Design, Ahmedabad and my graduation in Mechanical Engineering from College of Engineering, Trivandrum.
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